Tools and Methodologies

TOOLS AND METHODOLOGIES

Our approach to research foresees the use
of qualitative and quantitative , integrated
and multimedia surveying methods.

Sylla’s Toolkit:

  • CATI telephone surveys (Computer Aided Telephone Interview)
  • CAWI web surveys (Computer Aided Web Interview)
  • CAPI surveys(Computer Aided Paper Interview)
  • CAMI surveys(Computer Assisted Mobile Interview)
  • paper surveys (face to face, fax, postali)
  • focus group
  • panel
  • monitoring and permanent observation
  • web listening
  • sentiment analysis
  • study desk
  • mystery shopping by means of detailed scoutings in incognito
    (inside facilities or on specific territories )